The Best Who Owns Jones Road Beauty References. Bobbi brown coined the term “no makeup makeup” — and says she believes makeup shouldn’t look like makeup. Bobbi brown, the makeup mogul who pioneered the “no makeup makeup” look in the early 90s, talks about jones road and.

Bobbi brown, the makeup mogul who pioneered the “no makeup makeup” look in the early 90s, talks about jones road and. At beautymatter’s recent ceo summit, bobbi brown took to the stage with her top deputy, cody plofker. Founder and cco of jones road beauty, justbobbi.com, and.